Hello! I am Sangwon Lee. I have received Ph.D. in the Department of Communication Arts at the University of Wisconsin-Madison (May, 2020). I will be starting as an assistant professor in the Department of Communication Studies at the New Mexico State University, starting Fall, 2020. My research interests include uses and effects of new media technologies; mass communication and media effects; civic engagement and public opinion formation. In particular, I focus on how social media use changes the ways in which people learn about, engage with, and form opinions on political and social issues. I investigate these issues using surveys, experiments, content analysis, and computational text analysis.

In this way, my work aims to tackle one of the most urgent questions facing contemporary society: “Do social media undermine or enhance democracy, and how can it be better used to benefit our society?”

If you have any questions feel free to contact me at